Fairtrade were after a video to promote their presence in the London Olympics and build on the success of the Take A Step campaign. With the Eye Of The Liger soundtrack and as many Olympic sports as we could squeeze into 60 seconds, it was for a period the most popular not-for-profit video on Youtube…!
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Fairtrade – Take A Step
The Fairtrade Foundation asked me to produce a video that would promote their Take A Step campaign for 2012. We needed the film to be unmistakably by Fairtrade, and for it to work without audio for use instore displays.
Aduio by John Gray of Roomservice Media